A Dog-walking app
Wagway is an imagined dog-walking app that matches a dog’s personality with the personality and ability of its walker through a specialized questionnaire, ensuring the best possible experience for the dog.
The primary logo combines the uniqueness of the Wagway app with the playfulness the company wants to portray. The dog based elements are not overdone, a simple tongue on the tail of the G, a nod to a dog without being too overt.
While Wagway itself is primarily app based, there is still the opportunity for further branding, such as on the walker’s shirts, hats, and business cards, further promoting the company.
The secondary logo incorporates another dog aspect, a paw print in the G. The rest of the trademark still conveys the playfulness while being applicable to more situations.