Typeface Design

Moodboard inspiration for Liberty Botanic Gardens

To begin designing our own typeface, we started by coming up with a hypothetical cultural institution. I created Liberty Botanic Gardens, a research center and garden in Philadelphia, Pennsylvania that focuses on the conservation of native plant species to North America.

3 Exploration Options

Option 1:

Tall structural letters based on the elaborate greenhouse architecture seen in the moodboard.

Option 2:

Includes more natural curvature while remaining geometric and structured. Leaf and floral motifs create consistency.

Option 3:

A lowercase with more dynamic flow and movement, inspired by the stages of plant growth and leaf shapes.

Greenhouse Typeface

Full alphabet design

Display of underlying grid structure

Type samples ensuring legibility in text

Once our final letterforms were designed in Illustrator, the letters were moved into Glyph, allowing the creation of a workable OTF file where we could refine and adjust the letterforms and kerning until we were satisfied.

Type anything in the white box above to see it in the Greenhouse typeface

Now that the typeface was in an accessible file format, it was utilized in P5JS to create sketches and interactions with the letterforms.

Hover the mouse over each letter to see the stroke without the fill

Click the space above to see random letters in the typeface