Gallant Fox Brewing Co. Holiday Merchandise and Patterns
Gallant Fox Brewing Co. has two taprooms in Kentucky, and hosts an Octoberfest event every year, Foxtoberfest. The requested elements were the name of the event, the name of the business, and ties to traditional Octoberfest and German cultural symbolism.
Including two icons and the shape of Kentucky filled in with a common Octoberfest pattern, this design was originally proposed but was not moved on to final rounds of refinement.
Variations for printing on both white and black T-shirts were made to maximize printing possibilities. Past variations had the beer stein and pretzel further apart, but the overlapping icons created a better overall design.
Sticker options were created to provide a smaller and more affordable merchandise option for customers. Designed at approximately 2.5″ in diameter, these stickers would work well on a cooler, laptop, or beer growler.
A non-patterned option was created for embroidery purposes, simplified printing, and overall a more minimal option for merchandise.
Additional patterns were also made to supplement, allowing for possibilities such as napkins, tablecloths, and other patterned merchandise.