Gallant Fox Brewing Co. has two locations in Kentucky, at which they host their annual Octoberfest celebration, Foxtoberfest.

For some new merchandise, they requested a horizontal t-shirt design and a round, compacted design for stickers and ball caps.

Requested elements included the German flag, symbols of German culture, items to be offered at Foxtoberfest, and the Gallant Fox name.

The final designs include a beer stein and soft pretzel, which are both common German foods, as well as foods to be offered at Foxtoberfest events. All information was centralized in the design, allowing for a more compact version to be made by simply removing the German flag.

The blue checkerboard pattern is a common motif at Octoberfest events, the orange version incorporates the brand colors, and the simplified version with no background allows for various applications where a background would be overwhelming or not suit the situation.