{"id":524,"date":"2025-05-09T22:41:37","date_gmt":"2025-05-09T22:41:37","guid":{"rendered":"https:\/\/www.katelynfreese.art\/?page_id=524"},"modified":"2025-05-09T23:14:38","modified_gmt":"2025-05-09T23:14:38","slug":"wagway-trademark","status":"publish","type":"page","link":"https:\/\/www.katelynfreese.art\/?page_id=524","title":{"rendered":"Wagway Trademark"},"content":{"rendered":"\n<p class=\"has-large-font-size\">A Dog-walking app<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"2560\" src=\"https:\/\/www.katelynfreese.art\/wp-content\/uploads\/2025\/05\/Shirt-scaled.jpg\" alt=\"\" class=\"wp-image-525\" srcset=\"https:\/\/www.katelynfreese.art\/wp-content\/uploads\/2025\/05\/Shirt-scaled.jpg 2048w, https:\/\/www.katelynfreese.art\/wp-content\/uploads\/2025\/05\/Shirt-240x300.jpg 240w, https:\/\/www.katelynfreese.art\/wp-content\/uploads\/2025\/05\/Shirt-768x960.jpg 768w, https:\/\/www.katelynfreese.art\/wp-content\/uploads\/2025\/05\/Shirt-1229x1536.jpg 1229w, https:\/\/www.katelynfreese.art\/wp-content\/uploads\/2025\/05\/Shirt-1638x2048.jpg 1638w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><\/figure>\n\n\n\n<p>Wagway is an imagined dog-walking app that matches a dog&#8217;s personality with the personality and ability of its walker through a specialized questionnaire, ensuring the best possible experience for the dog. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1275\" height=\"1275\" src=\"https:\/\/www.katelynfreese.art\/wp-content\/uploads\/2025\/05\/BlueTrademark.jpg\" alt=\"\" class=\"wp-image-526\" srcset=\"https:\/\/www.katelynfreese.art\/wp-content\/uploads\/2025\/05\/BlueTrademark.jpg 1275w, https:\/\/www.katelynfreese.art\/wp-content\/uploads\/2025\/05\/BlueTrademark-300x300.jpg 300w, https:\/\/www.katelynfreese.art\/wp-content\/uploads\/2025\/05\/BlueTrademark-150x150.jpg 150w, https:\/\/www.katelynfreese.art\/wp-content\/uploads\/2025\/05\/BlueTrademark-768x768.jpg 768w\" sizes=\"auto, (max-width: 1275px) 100vw, 1275px\" \/><\/figure>\n\n\n\n<p>The primary logo combines the uniqueness of the Wagway app with the playfulness the company wants to portray. The dog based elements are not overdone, a simple tongue on the tail of the G, a nod to a dog without being too overt. <\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2133\" height=\"1706\" data-id=\"527\" src=\"https:\/\/www.katelynfreese.art\/wp-content\/uploads\/2025\/05\/BuisnessCard.jpg\" alt=\"\" class=\"wp-image-527\" srcset=\"https:\/\/www.katelynfreese.art\/wp-content\/uploads\/2025\/05\/BuisnessCard.jpg 2133w, https:\/\/www.katelynfreese.art\/wp-content\/uploads\/2025\/05\/BuisnessCard-300x240.jpg 300w, https:\/\/www.katelynfreese.art\/wp-content\/uploads\/2025\/05\/BuisnessCard-768x614.jpg 768w, https:\/\/www.katelynfreese.art\/wp-content\/uploads\/2025\/05\/BuisnessCard-1536x1229.jpg 1536w, https:\/\/www.katelynfreese.art\/wp-content\/uploads\/2025\/05\/BuisnessCard-2048x1638.jpg 2048w\" sizes=\"auto, (max-width: 2133px) 100vw, 2133px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"2501\" data-id=\"528\" src=\"https:\/\/www.katelynfreese.art\/wp-content\/uploads\/2025\/05\/Phone.jpg\" alt=\"\" class=\"wp-image-528\" srcset=\"https:\/\/www.katelynfreese.art\/wp-content\/uploads\/2025\/05\/Phone.jpg 2000w, https:\/\/www.katelynfreese.art\/wp-content\/uploads\/2025\/05\/Phone-240x300.jpg 240w, https:\/\/www.katelynfreese.art\/wp-content\/uploads\/2025\/05\/Phone-768x960.jpg 768w, https:\/\/www.katelynfreese.art\/wp-content\/uploads\/2025\/05\/Phone-1228x1536.jpg 1228w, https:\/\/www.katelynfreese.art\/wp-content\/uploads\/2025\/05\/Phone-1638x2048.jpg 1638w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"2400\" data-id=\"529\" src=\"https:\/\/www.katelynfreese.art\/wp-content\/uploads\/2025\/05\/Hat.jpg\" alt=\"\" class=\"wp-image-529\" srcset=\"https:\/\/www.katelynfreese.art\/wp-content\/uploads\/2025\/05\/Hat.jpg 1920w, https:\/\/www.katelynfreese.art\/wp-content\/uploads\/2025\/05\/Hat-240x300.jpg 240w, https:\/\/www.katelynfreese.art\/wp-content\/uploads\/2025\/05\/Hat-768x960.jpg 768w, https:\/\/www.katelynfreese.art\/wp-content\/uploads\/2025\/05\/Hat-1229x1536.jpg 1229w, https:\/\/www.katelynfreese.art\/wp-content\/uploads\/2025\/05\/Hat-1638x2048.jpg 1638w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>While Wagway itself is primarily app based, there is still the opportunity for further branding, such as on the walker&#8217;s shirts, hats, and business cards, further promoting the company.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1430\" height=\"1105\" src=\"https:\/\/www.katelynfreese.art\/wp-content\/uploads\/2025\/05\/BlackTrademarkLong.jpg\" alt=\"\" class=\"wp-image-531\" srcset=\"https:\/\/www.katelynfreese.art\/wp-content\/uploads\/2025\/05\/BlackTrademarkLong.jpg 1430w, https:\/\/www.katelynfreese.art\/wp-content\/uploads\/2025\/05\/BlackTrademarkLong-300x232.jpg 300w, https:\/\/www.katelynfreese.art\/wp-content\/uploads\/2025\/05\/BlackTrademarkLong-768x593.jpg 768w\" sizes=\"auto, (max-width: 1430px) 100vw, 1430px\" \/><\/figure>\n\n\n\n<p>The secondary logo incorporates another dog aspect, a paw print in the G. The rest of the trademark still conveys the playfulness while being applicable to more situations. <\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-align-left wp-element-button\" href=\"https:\/\/www.katelynfreese.art\/?page_id=418\">Back to Other Projects<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>A Dog-walking app Wagway is an imagined dog-walking app that matches a dog&#8217;s personality with the personality and ability of its walker through a specialized questionnaire, ensuring the best possible experience for the dog. The primary logo combines the uniqueness of the Wagway app with the playfulness the company wants to portray. The dog based [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-524","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.katelynfreese.art\/index.php?rest_route=\/wp\/v2\/pages\/524","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.katelynfreese.art\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.katelynfreese.art\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.katelynfreese.art\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.katelynfreese.art\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=524"}],"version-history":[{"count":3,"href":"https:\/\/www.katelynfreese.art\/index.php?rest_route=\/wp\/v2\/pages\/524\/revisions"}],"predecessor-version":[{"id":556,"href":"https:\/\/www.katelynfreese.art\/index.php?rest_route=\/wp\/v2\/pages\/524\/revisions\/556"}],"wp:attachment":[{"href":"https:\/\/www.katelynfreese.art\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=524"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}