Laurence Repair

Laurence Appliance & TV Repair is a local family business located in Pittsburgh, Pennsylvania that specializes in the repair and maintenance of a variety of home appliances. Family owned and operated, Laurence Repair has serviced homes across Pittsburgh since the 1960s.

Needing an updated logo, Laurence Repair wanted to highlight the variety of appliance service repairs they offer, as well as their commitment to reliability and community.

IMG_9335.jpg
IMG_9336.jpg
IMG_9337.jpg
IMG_9338.jpg

Logo Guidelines Packet

laurencepacket_Opening.jpg
laurencepacket_Logo Profile.jpg
laurencepacket_Primary Logo.jpg
laurencepacket_Primary Logo Breakdown.jpg
laurencepacket_Clearspace.jpg
laurencepacket_Logo Variations.jpg
laurencepacket_Logo Scaling.jpg
laurencepacket_Color Palette.jpg
laurencepacket_Primary Colors.jpg
laurencepacket_Lettering Style.jpg
laurencepacket_Primary Type.jpg
laurencepacket_Secondary Type.jpg
laurencepacket_Brand Rollout.jpg
laurencepacket_Buisness Card.jpg
laurencepacket_Brand Intro.jpg
laurencepacket_Ball Cap.jpg
laurencepacket_Printed Media.jpg
laurencepacket_Favicon.jpg
laurencepacket_Web Header.jpg

Important motifs to be included were appliances, house structures, and a wrench, keeping similarities to their previous logo.

In order to keep a subtle tie to Pittsburg, three curving water lines were added into the washer, referencing Pittsburg’s nickname as “The City of Three Rivers”.

Logo Application Mockups

Multiple applications of the new logo and its variations were created to help Laurence Repair envision the possibilities for their new logo to be applied to all aspects of their branding.

Previous

Typeface Design
Next

Ulta Beauty Advertisements